Kanzlernavi

SIXT’s latest real-time campaign needed more than just a bold idea – it needed a voice. Literally. With Friedrich Merz behind the wheel (willing or not) and Olaf Scholz as the unexpected guide, the concept called for a satirical audio experience that matched the sharp wit of the visuals. We were responsible for the full audio production – from voice direction to music and sound design. One of the biggest challenges: recreating Olaf Scholz’s voice using AI. As most tools restrict cloning public figures, we developed a custom in-house solution tailored to high-quality creative production. Our proprietary voice tech allowed us to achieve the perfect tone – authentic, surreal, and spot-on in timing. Paired with a punchy, dynamic sound bed, we turned a political moment into an unforgettable sonic experience.