Innovation

Innovations that not only support, but also delight. This is the approach of the BMW Innovation Campaign brings to life the brand’s ambition to seamlessly unite technology with driving pleasure. With a touch of humor, it highlights how intelligent digital features become trusted companions in everyday life. By showing innovations like Digital Key, Remote Parking, or Driving Assist in real-world contexts, BMW makes technology relatable and human.

From stripped-back hip-hop to 90s rock-pop, cinematic orchestral scoring, western flair, and raw 60s guitars – each film got its own custom sound. We brought in genre specialists – artists who live the styles they create. In the end this wasn’t your average ad music. This was storytelling through sound design and music – crafted, character-driven, and full of texture. Check out „TopDog“ one of our favorite spots.